PRIVATE LABEL / OEM / ODM
Make it yours.
Start with a precise brief.
From your identity on an existing toy to a wider development project, the right scope makes every next decision easier.
Choose the level of change
Branding an existing product: review logo placement, available printing methods, packaging artwork, inserts and language. This route begins with an existing model and a clear brand presentation brief.
Adapting a product: discuss colours, accessories, functions or pack combinations. Feasibility, available materials and factory requirements need to be checked for the selected item.
Developing a wider concept: an OEM or ODM project may include design work, engineering, tooling and staged prototypes. Development scope, fees, intellectual property and ownership arrangements belong in the written agreement.
What to put in your project brief
Share the product reference, intended play experience, target user, destination market, target retail price, forecast quantity and timeline. Add your brand guide, artwork files and packaging requirements if available. The more specific the brief, the easier it is to identify the decisions that affect cost and timing.
Approve what the factory will make
Review the agreed sample, print position, colour reference, accessories, retail box, barcode, instructions and master-carton markings. Keep approval records and version numbers together. Changes after approval can affect price, production timing and the documents needed for the finished product.
Plan quality preparation alongside design
Tell us the destination and the intended age range early. Product changes can affect the relevance of existing documentation. Review the exact configuration and agree what additional evaluation or testing may be needed before the production schedule is finalised.
Ask for an itemised development quotation
Separate unit price from sample charges, artwork preparation, tooling, testing and logistics where applicable. Confirm the MOQ for the custom scope, production lead time and reorder conditions. A clear project budget makes the route to market easier to assess.
PRIVATE LABEL QUESTIONS
OEM, ODM and branding, explained
What is the difference between OEM and ODM for toys?+
OEM generally means a manufacturer produces to the buyer’s design or specification. ODM generally starts with a supplier-developed design that the buyer selects and may adapt for their brand. Logo or packaging changes alone do not define either model. Agree the design work, tooling, samples, ownership, MOQ and lead time in the project brief.
What is the MOQ for private-label toys?+
The MOQ for a custom version is often higher than the standard model and depends on the factory and the scope — logo printing, custom box, colour change or new tooling. We confirm the MOQ per custom element in the itemised quotation.
Who owns the tooling, moulds and intellectual property?+
Ownership is an explicit commercial term agreed in the written contract, covering tooling payment, exclusivity and usage rights. It is settled before development starts rather than assumed from the OEM or ODM label.
How long does a branded toy project take?+
Timing depends on the route: logo and packaging changes are the fastest, product adaptation adds sampling rounds, and full development adds design, prototype and tooling stages. The schedule, including production and any additional testing, is agreed in writing up front.
Can we supply our own packaging artwork?+
Yes. Send brand guides, dielines and artwork files; we confirm print specifications and provide an artwork proof for approval. Barcodes, multilingual copy, instruction layout and insert requirements should be included in the brief.
How are samples, tooling and development charged?+
They are quoted separately from the unit price: sample charges, tooling costs, artwork preparation and any testing appear as separate lines where they apply. Ask for the itemised project quotation so the full investment is visible before commitment.
YOUR NEXT ASSORTMENT STARTS HERE
Good toys.
Clear next steps.
Bring us your market, your brief and your questions.
We’ll work through the details with you.